# PIDE & CO

PIDE & CO is a Turkish restaurant located in London's Holborn district, specialising in authentic Anatolian cuisine centred around pide and lahmacun. The business caters to London's diverse food culture, serving both local office workers and tourists seeking genuine Turkish flavours away from chain restaurants.

The restaurant's core offering revolves around pide—boat-shaped, hand-crafted Turkish pastries with crispy crusts and generous fillings of cheese, meat, and vegetables—alongside lahmacun, a traditional thin flatbread topped with spiced minced meat and fresh herbs. Their menu extends to traditional Turkish dishes and meze selections, providing a comprehensive introduction to Turkish gastronomy.

What distinguishes PIDE & CO is their commitment to authenticity and quality execution. Rather than simplified versions designed for mass appeal, they deliver genuinely flavourful Anatolian cuisine with properly baked pastries and carefully balanced spice combinations. The boat-shaped pide presentation itself signals a dedication to traditional methods rather than corner-cutting convenience.

Their operational flexibility demonstrates customer-centric thinking: offering both dine-in service and third-party delivery via Deliveroo, whilst maintaining their own branded mobile app for iOS and Android. This omnichannel approach ensures accessibility for the busy Holborn demographic.

The customer reviews emphasise the sensory experience—crispy crusts, melting toppings, and authentic flavour profiles—suggesting PIDE & CO succeeds in transporting diners to Turkish culinary traditions without pretension.