# The Counter, Soho

The Counter is a Mediterranean restaurant located in London's Soho, specialising in Turkish cuisine reimagined for contemporary diners. They serve sharing plates and charcoal-fired grilled dishes that celebrate East Mediterranean flavours whilst honouring traditional Turkish culinary techniques.

The restaurant caters to those seeking an authentic yet refined dining experience, appealing to food enthusiasts who appreciate quality ingredients and thoughtful preparation. Their clientele ranges from casual diners to those celebrating special occasions in Soho's vibrant atmosphere.

What distinguishes The Counter is their commitment to ingredient sourcing and culinary philosophy. They work with family-run estates to procure premium extra virgin olive oil, tahini, and molasses, prioritising quality at every level. Rather than serving conventional Turkish food, they reimagine classic dishes with bold flavours and creative innovation, striking a balance between tradition and modernity. This approach extends to their drinks menu, which is deliberately curated to complement their food philosophy—each bottle is selected with intention to enhance the dining experience.

The restaurant also differentiates itself through hospitality initiatives. Their May offer of 20% off food on à la carte menus (Monday to Thursday, direct bookings only) demonstrates a personal approach to customer relationships. They encourage direct contact via phone or text, creating a more intimate booking experience than typical online platforms. The Soho location itself adds to their appeal, placing them within London's most energetic dining district, known for its eclectic and vibrant social scene.